INTERNSHIP COURSE IN DIGITAL MARKETING IN HEALTHCARE

Duration: 3 Months

Eligibility: This program is best suited for aspirants of healthcare marketing desiring an edge over their peers.

Why this Program?

• Learn the key aspects and techniques of Digital Marketing specifically for the healthcare domain
• Practice & successfully implement digital marketing tools & techniques in the healthcare domain
• Leverage the principles and core concepts of digital marketing for the successful execution of digital marketing strategies.

The Program

The world has taken a 180-degree turn from traditional to digital. Businesses or products that do not get in sync with the digital mode of communication can hamper the growth and progress of their organization. With the world going for the digital course of action, especially during the covid era, the medical fraternity has also extemporized its pathway and carved its footprints in the digital landscape. With the increase in internet penetration, it has become a necessity for the healthcare industry to follow and engage with its target group online.

Benefits of doing the online digital marketing course at BLUE OCEAN HEALTHCARE:

• Get trained by healthcare industry experts
• Certified Digital Marketing Professional
• LIVE Project Experience
• Certificate of AdWords Fundamentals Course from Google
• Certificate of Google Analytics Course from Google

The certificate course in Digital Marketing in Healthcare will help participants analyse the challenges faced by the players in the healthcare domain related to digital marketing, and provide them with the right business strategy thus transforming their businesses.

The following topics will be covered in the course:

• Orientation & Fundamentals of Healthcare Marketing
• Personal Development & Brand Influence
• Search Engine Optimization (SEO)
• Search Engine Marketing (Google Ads)
• Google Business Page Management
• Social Media Management
• Facebook Ads & Marketing
• Instagram Marketing
• LinkedIn Marketing
• Twitter Marketing
• Lead Generation
• YouTube Marketing
• Basics of Graphic Designing
• Basics of Content Writing
• Basics of Video Editing
• Basics of Website Development
• Basics of Digital PR
• Case Studies & Live Projects