Pharma Sales and Marketing

This course is useful to BPharma students and professionals working in pharma sales as well as in marketing management, whether they are working as First Line Manager, Second Line Manager, Zonal Managers, NSM, Product Manager, or Marketing Managers. This course is also useful for the Training Managers in Pharma Sales Management. This course is important to understand various facets of people management in pharma sales & Marketing Management. As people management is the most important aspect in pharma sales & Marketing management, understanding people management is very important.

What I will learn?

• Importance of People Management
• Understanding people management
• Different 10 facets of people management
• Practical Examples of People Management
• What not to do

Requirements

• Access with Laptop Mobile
• Good internet connectivity

Target Audience

• Any graduate
• Pharma Sales Managers
• B Pharma, BSc, B Com, BA, BBA, D Pharm
• ASM, ABM, RBM, RSM, ZSM, NSM
• Product Manager
• Group Product Manager

Certificate Curriculum Covered

Overview: Why People Management is so important in Pharma Sales & Marketing

1. How to deal with mistakes of subordinates
2. We should not be questioning subordinates on everything
3. Control system vs. Support system in people management
4. Generalists vs. Specialists approach in people management
5. Concept of Good, Bad & Excellent people
6. Immediate Subordinates of Manager are his/her Real Strength
7. Delegation in people management
8. Fear vs. Respect Concept in people management
9. Leader vs. Manager Concept
10. Think Win-Win